Search Engine Optimisation

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

Search engine optimization is a long-term inbound marketing approach. It usually takes six to twelve months to see improvements in ranking. A new website could take even longer time to rank on Google. That is why we only work with clients that can commit to this long-term investment. 

Upsell Asia usually works at a quarterly contract basis. We want to make sure clients are prepared to commit for at least three to six months to see meaningful results. 

During the initial setup for the campaign, we will require access to the Google Analytics, Google Search Console, Webmaster Tools and everything else that is needed to implement our strategy. If you do not already have any of these accounts, we will help you to setup too.

We are fully in compliant with Google Webmaster Guidelines and will never use blackhat SEO that will risk our client’s website. Please be aware if an agency that promises fast results or thousands of backlinks in short time, there is a good chance they are using blackhat SEO which can get your site penalized by Google.

Yes, if it helps our clients to bring in more potential visitors, we might suggest creating a new page to target specific keywords.

There are various of strategy we may use to help create backlinks to your site, and it depends on your industry, your target audience, and your goals. Most of the time that will be manual outreach to bloggers, publishers, and influencer in your business niche. We will always aim to get quality backlinks then getting a bunch of low-quality spammy backlinks.

This will largely depend on the budget and the goal of your website. Every industry can have very different cost to generate backlinks. For example, if your business is in the B2B industry such as chemical or mechanical manufacturing, the CPL could be higher than businesses in media and entertainment business. The good news is that applies to all of your competitors.

Some website requires content more frequently than others, in most of the cases, it will depend on the goals and budget of your business.

By default, we provide our SEO report at the end of the month. However, upon request, we can provide a customized reporting schedule that fits your needs.

Results can be very different across different market and businesses if your market has less competition or your competitors are investing less effort in search engine optimization, you will be able to rank more easily. If your market is relatively competitive, it could take a longer time to catch up with your competitors.

We are providing more than just SEO service. We help you to create and implement an effective inbound marketing strategy. This includes on-page SEO, technical SEO, off-page SEO (Link building, spammy links cleanup, social media), content creation, video creation, Local SEO, etc. As search engine algorithm become more sophisticated, it will be able to understand your social media presence, your branding mentions, and such. We believe SEO should be part of inbound marketing.

No digital marketing agency can guarantee results, and you should be cautious with any agency that guarantees any results. Although we do not guarantee results we do have proven record that we successfully improve our ranking and bring in more potential traffic with search engine optimization.

s a responsible SEO company, we always pay attention to the latest algorithm updates from major search engines such as Google. If any updates could affect our client’s website performance, we will quickly make changes to adapt and prevent any loss of traffic.

You’re always welcome to talk to our team via WhatsApp, Email or Contact Form, we’re happy to help you with all the questions you have.